Bannon, Carlson and... Liz Truss? A Look Inside the Ex- PM's Foray for Make America Great Again
Liz Truss, began the inaugural episode of her YouTube show with a vow to reveal "malicious actors" attempting to undermine Britain, the US and Europe. She stated she would reveal how an "global web of liberal activists work to undermine the democratic process and the public's choice."
"We're going to look at the political movement of Donald Trump and observe how this can be achieved in Britain," Truss declared. "We'll be talking to the prominent voices of the Make America Great Again campaign."
Before the series premiere, there was a strong advocate. "This marks the start of a sort of transformation," said veteran reporter John Solomon. His conservative media outlet Just the News will publish the ex-PM's new broadcasts.
Forging Alliances in the Maga-Verse
Compatriot supporters, including a pro-Reform adviser, assisted in her set up the her new show. The setup is competent, though simple. The show has attracted ten thousand followers in her initial seven days and her debut achieved 67,000 views across the same period.
It is a small opening, but in making common cause with John Solomon, Truss is being entering a mature right-wing media network creating and spreading Maga talking points. Its obsessions involve claims of media suppression by the traditional news outlets and a desire to eradicate a conspiratorial 'deep state' – which Truss blames for the abrupt termination of her disastrous time in office.
"The platform is not well-known past the pro-Trump media sphere, but it does have gravitas there, mostly due to Solomon, who offers opinions on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Trump," said Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.
A Controversial Partner
Her effort to import Maga media to the United Kingdom has pushed her closer to controversial figures such as the journalist.
He set up Just the News after scrutiny after he was accused of circulating inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as disputed reports about one-time diplomat to that country.
These allegations were amplified across the pro-Trump outlets, with Solomon featuring as a regular guest on the prominent Fox News program. Trump himself boosted the journalist's work.
The journalist published the Ukraine claims in a number of opinion pieces for the outlet The Hill, where he was re-designated as an opinion writer following internal criticism about his work. His narratives were pivotal in Trump's demand for the Ukrainians to investigate the Bidens in that year. This pressure resulted in impeachment charges against the president. Senators later found not guilty the president.
Shortly after Solomon left the newspaper in late 2019, the outlet revealed it was carrying out a assessment of his columns about Ukrainian matters. It found Solomon had relied on unreliable sources and stated he "did not disclose important details about main Ukrainian informants, such as the detail that they had been formally accused or were under investigation."
Becoming Part of the Sphere
His TV and radio guest spots are a indication of the right-wing media network Liz Truss is entering. He discussed his endorsement of Truss's project on a broadcast he helps run on the conservative cable network, a conservative television outlet that is where you find the Maga influencer Steve Bannon and on which former Fox host Tucker Carlson also features. Truss has already interviewed Bannon on a debut installment.
Through her association with the journalist and his outlet, she has become a niche participant in a broader ecosystem of right-wing publications that frequently amplify each other's content.
Solomon's own podcast and Real America's Voice show have repeatedly hosted personalities such as influencer Mike Benz, a conservative commentator whose disparagement of USAID was cited by the X owner as justification for closing the international development organization.
An International Strategy
While Truss's stilted style and political travails have been mocked in Britain, a number of stateside commentators are taking seriously her bid to reinvent herself as a British branch of the Make America Great Again press.
"It is necessary to treat folks like that as significant, although you may not want to accept their words at face value," stated a Democratic strategist, who worked in the Obama White House.
"You saw how in 2024 the former president used that media network to disseminate his views. Undoubtedly that ecosystem exports and influences debate abroad. It appears fairly obvious to me that the environment in the UK are similar to what allowed this parallel press sphere to prosper in the US."
a political theory expert, said the online conservative ecosystem was already making its presence felt in the United Kingdom.
"The internet knows no borders," he said. "There's a kind milieu within which content circulates – at times manifesting in radical ways and occasionally in softer tones – but which is networked."
Hinton said the rise of the online right in the UK lately meant the "chance to have a larger effect is significant."
Global Goals
"The former PM and the Reform UK leader in the recent past spoke at the Conservative Political Action Conference, where I observed they hit Maga talking points prior to the {king of Maga|